Faith E. Ellis
Social Media Manager | Communications | Writer
PHONE:
(336) 344-1884
EMAIL:
SUMMARY
Achieving success in the social media marketing world requires the ability to update and share relevant content, engage with followers, and cover trending topics to stimulate interest and build a loyal client base. As an enthusiastic professional with a comprehensive knowledge of diverse social media channels and strategies, I am well prepared to offer these strengths—and many others—to make a significant impact on my organization.
I have experience creating, building, growing, and managing multiple social media accounts and platforms. I am skilled in Social Media Management, writing blog articles, creating content, engaging with the online community, customer service, and brand representation.
I also have experience in creating website and marketing content via social media sites. Strong communication skills and professionalism and broad knowledge of multiple software programs.
Following are highlights of my qualifications and skills:
Community Management:
Engagement with social media network & followers
Stock Image Sourcing
Caption creation & hashtag research
Content Editorial Calendars
Daily responding to comments/likes/messages/etc.
Analytic reporting
Ability to meet and exceed KPI's
Original content creation
Content Coordination:
Source images for original content
Content creation via Canva Design Software
Miscellaneous:
Website Maintenance
Client Relations
Influencer Experience
Blogging
Copywriting
Proofing/Editing/Research Skills
Multi-tasker & Detail Oriented
Up-to-date on trends and new lifestyle/health/fitness brands
Experience in working for a small company and wearing many hats
I am always interested in connecting with colleagues, old friends, and new people. Please feel free to contact me on LinkedIn or email me at faith.engen101@yahoo.com
EXPERIENCE
Founder | Social Media Manager | Content Producer
Ladies, Lattes, and Lifting
January 2017 - Present
• Founded and grew a WordPress blog supporting women on their fitness and health journey www.ladieslattesandlifting.com
• Update blog weekly with articles on topics as varied as nutrition, product reviews, and workouts
• Use analytics to understand audience activity on Instagram and Facebook and use Preview to schedule social media when audience is most active
* Performs social media outreach to connect with and network with brands and similar niches.
* Manage social media channels including Instagram, Facebook, YouTube, Pinterest, and Twitter.
* Creates and schedules content for website and social media channels.
* Communicates with audience via social media platforms, website, and email.
• Website uses cookies and affiliate links to serve ads
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Increased social media engagement significantly by increasing Facebook likes from 0 to 114, growing Twitter followers from 0 to 190, Instagram followers from 0 to 1800, and regularly engaging with followers.
Social Media Manager | Client Specialist
Supply Resources, Inc
May 2014 - Present
• Performs project management duties including helping manage weekly & monthly forecasts, purchasing, etc.
• Utilize advanced computer skills including Microsoft suite and Dynamics GP.
• Assist with event planning, invoicing, accounts receivable/payable, etc.
• Document meetings by taking minutes and noting as completed.
• Developed and manage Company’s website and social media presence
500 BLOCK CRAGHEAD, Danville, VA 2018 - Present
Social Media Coordinator
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Creates, schedules, and manages the social media content for brand’s Facebook and Instagram pages.
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Increased social media engagement significantly by increasing Facebook likes from 0 to 190, growing Instagram followers from 0 to 300, and regularly engaging with followers.
Content Writer
Xcellent Digital
April 2018 - June 2018
• Research, write, proof and edit articles for given title topics
• Submit articles by the deadline
• Follow company writing style and guidelines
Social Media Outreach Specialist (Remote Intern)
Squeaky Pops
March 2018 - April 2018
-Search for possible social media influencers using Iconosquare software.
-Reach out to potential Squeaky Pops consumers via social media and email.
-Keep a running log of social media accounts that have been previously contacted.
Content Writer (Remote Intern)
College Rentals
January 2018 - April 2018
• Write and pitch articles for College Rentals blog
• Topics include articles relevant to college student housing rentals
EDUCATION
Southern New Hampshire University
Bachelor's Degree, Communications - New Media Focus
2018 - 2019
University of Vermont
Professional Certificate, Digital Marketing
January 2018 - April 2018
• Developed a digital marketing plan that addressed common marketing challenges
• Articulated the value of integrated marketing campaigns across SEO, Paid Search, Social, Mobile, Email, Display Media, and Marketing Analytics.
• Recognized key performance Indicators tied to any digital marketing program
• Improved return on investment for digital marketing program
Guilford Technical Community College
Associates Degree, Information Technology - Web Development Focus
May 2015 - December 2017
•The Web Development track prepares graduates for careers in the information technology arena using computers and distributed computing to disseminate and collect information via the web. Course work in this program covers the terminology and use of computers to build, manage, maintain, and deploy an online presence in today’s multifaceted Internet. Topics covered within this track include Content Management Systems, Social Media, Internet Marketing, Search Engine Optimization (SEO), Mobile Device Development, Web Servers, Security, Databases, Programming Languages, as well as Site Development and Design. Studies will provide the opportunity for students to learn related industry standards.
• Used HTML to develop webpages
• Used Mimic Social to develop mock social media campaigns
• Learned how to evaluate the success of e-mail marketing campaigns using MailChimp
-3.6 GPA